After lunch was served, Heather Oldani, the Director of U.S. Communications for McDonald's, spoke about how McDonald's has used social media. Ms. Oldani opened the discussion by admitting that McDonald's is still learning how to utilize various social media tools, but went on to discuss various initiatives they have had success with. One of the most interesting things to me was the effort they are making to monitor what people are saying about McDonald's online. For example, did you know that on average someone writes about McDonald's (online) every 5 seconds? I'll admit I didn't know much about McDonald's in general, let alone their social media use, so the panel was pretty interesting and informative.
Sunday, February 22, 2009
Real World: Lunch Break
After a full morning of information sessions, we got a lunch break and another chance to network. We got a table near the front of the room and were joined by several girls from the Georgia Aquarium (I swear everyone I meet that works there is so friendly and happy, it must be a fun place to work!).