He went on to discuss the main ideas of his book, Managing Brand You, which gives a seven step system to how to think of yourself as a brand:
- Audit: Who am I, and how did I get here?
- Image: How am I perceived by others?
- Identity: What do I want to stand for?
- Positioning: What do I want to become?
- Goals: What do I want to achieve, holistically?
- Strategies: How will I achieve this goal?
- Implementation: Now, what will I do?
The concept of branding yourself is interesting and definitely something people in public relations should keep in mind. I feel this is especially important for job seekers who are looking to set themselves apart (like I mentioned in my entrepreneurship post) to develop their personal brand and essentially be able to sell themselves to possible employers.
Overall, I had a great time at the PRSA Luncheon and am so grateful to Dr. Sallot and Denise Grant for making it possible for the Grady students to attend. I met some great people, not to mention had an amazing lunch at Maggiano's!